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The role of the CMO has changed

Marketers are dealing with increasing numbers of channels, the daily onslaught of new content, and the unpredictability of the consumer journey. Success now requires mining data to uncover insights, identify trends, and intelligently apply learnings. AI and machine learning has made it possible to uncover insights quickly, turn them into guidence for future campaigns, and deploy the right content those campaigns at scale.

In this guide you'll learn:

  • What AI really is and what it does
  • Current applications in marketing, customer success, and content creation
  • Where AI falls short
  • How to implement and leverage AI for your company