Using computer vision and machine learning, tracking sponsorship value is easier and more comprehensive than ever. Cortex analyzes broadcasts, owned accounts and fan content in real time to provide a detailed analytical view of sponsorship value. We enable brands and teams to unlock the full value of the images and photos of their fans.
Discover How Well Your Logo is Generating Attention
Cortex's Sponsorship Exposure Score is based on:
How easy it is as a viewer to identify what the brand in the frame is. The more movement, the blurrier the frame will be.
How long the ad logo is on the screen. The longer the screen time, the higher the value.
The amount of space that the logo takes up on the screen. The more space, the better.
Where the ad logo is in the frame. The closer to the center, the higher the value.
How easy it is for a viewer to notice a logo and take note of what is being advertised.
New York Knicks & Squarespace