Getty Images has teamed up with Cortex to create a powerful way for content marketers to create and deploy marketing content proven to increase engagement on social media by over 6X using Cortex Artificial Intelligence and powered by Getty's expansive image library.
Cortex automates planning, creating, and distributing content on social media in seconds; and continually improves itself using machine learning. Now available exclusively to Getty customers.
Using Cortex's leading visual AI you can find out what is the underlying driver's of your content's performance and identify new opportunities to grow. Some of the insight we can provide:
Cortex’s brain is an Artificial Intelligence platform that understands marketing content and predicts how consumers will react to that content. We look at over 50 features in each piece of content posted by brands and their competitors such as objects in images, keywords, hashtags, timing, cadence and more.
Using this set of ‘features’ and machine learning models, Cortex creates custom content creation and deployment strategies for any brand.