Marketing teams have never been able to know exactly what aspects of their creative are performing and which are hitting their customers the wrong way.
Content Audits allow a brand the first real look in the mirror. An objective way to see how different kinds of content are received, what's working, and what needs to change.
How much better would your marketing be if you could truly know how your competitors’ creative has performed and exactly what strategies they use for each product? Cortex’s Competitive Content Audit gives you information on competitor’s content marketing strengths and weaknesses, with detailed and actionable insights into what kinds of images, visual styles, colors, features, and accompanying text drive performance.
Want to understand the content landscape for your industry as a whole? Every industry has a visual style, but what will make you stand out from the crowd while keeping the right look and feel? With our machine learning visual analysis of your entire industry or sub-industry you will understand the patterns that resonate with your consumers, while finding the perfect opportunities to be different. With objective creative data at the industry level, always have the perfect benchmarks to explain your creative strategy to internal stakeholders.
Every brand has that burning question that no traditional method can help them answer. Does my content perform better if there are people in my photos or not? Do my millennial focused ads do better in Summer or Winter? Does the red version of my packaging result in more or less discussion on social media than the blue version. Is my beer brand the most social beer? (Unless you’re Bud Lite, the answer is no.)
Cortex’s AI can answer these questions to help you find new ways to market your product, or prove that bold marketing claim once and for all.
Are you bringing a new brand or product to market? Don’t go forward without the knowledge to make the best marketing choices to reach your desired demographic. Based on your industry and aspirational brands that already resonate with your target audience, and focused on your business goals, our AI will provide you with a launch analysis to help you make the right creative decisions to position and communicate your new venture, product, or service.
Are entering a new market? How will you know if those customers will respond to your current marketing, or do they need a different touch?
Learn exactly how to change your images, calls to action, and video to succeed in that new market. Based on your business goals, our AI will provide you with a new market expansion plan to guarantee you make the right creative decisions to position and communicate your new venture.
Do your visual assets represent the diverse customer group that you serve? These days, where brands are dealing with tens of thousands of images and videos, it’s hard to know for sure. Using our industry-leading machine vision, Cortex can quickly audit all of your visual assets letting you know the diversity of the people in your content by race, gender, and age to better connect with all your customers.