Cortex's insights were very clear and gave the context and numbers around a lot of ideas people had in their heads. Now we have actual facts that say this what’s not working

We get a lot of reporting that isn’t clear what action you can take. With Cortex it’s very clear what actions we can take.

- Freddy McLaughlin, Lead Analytics Manager, Biscuits - Mondelez Internationa

Seeing exactly what looks we need to be creating is so powerful. And when we see an industry standard trend completely moving in a different direction than we expected, it's very empowering to our creative directors.

It makes it easy to say the standard way we were doing our campaigns and our beauty shots doesn't work.

- Tanja Tschech, Global Digital Marketing Manager - Kao Corporation

We now had knowledge, and my favorite aspect of it is that we're able to set aside a lot of the opinion. 

It was an immediate wake-up call to set aside the biases and kind of look at this totally fresh.

- Nick Teare, VP of Global Brand Marketing, The Ritz Carlton, St. Regis Hotels & Resorts

Cortex’s creative strategy changed the way we plan campaigns with clients from the top down.

We start with discovering high-impact trends, then identify the best ways to execute them. As a result, we get more buy-in from clients and sare seeing dramatic results.

- CJ Roberts, Director of Strategy - Pandemic Labs