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John Lahr
4 Apr 07:04 AM

Cortex uses artificial intelligence to analyze large sets of data and then recommend the best Getty Images content to marketers


New York, 4 April, 2018 - Getty Images, a worldwide leader in visual communication, today announced a partnership with Cortex, an AI for creativity platform, to recommended the best Getty Images content for social media campaigns.

Cortex’s artificial intelligence analyzes several years’ worth of data from over 33,0000 brands to predict and recommend which color schemes, imagery, and keywords perform best on social media – that can be automated by time, frequency, and subject. From today the recommendations will also include specific images drawn from Getty Images expansive collection of creative content.

“Cortex’s models are now learning on the largest set of professional image performance data ever created,” said CEO of Cortex Brennan White. “Partnering with Getty Images will provide our customers with access to the highest quality visuals available and give them the tools they need to effectively engage any target audience.”

Cortex currently has a lengthy list of customers across several industries including: Heineken, Hulu, Jack Daniels and Marriott. According to data compiled by Cortex, marketers using the tool to create content outperform their industry benchmarks by up to 300 percent and save an average of 8.5 hours per user per week.

“Having an abundance of content is amazing for choice, but without the data to understand it, it can also be overwhelming. Cortex has developed a sophisticated artificial intelligence tool that makes consistently choosing the best visual content for your brand easy while giving you a significant advantage over your competition,” said Getty Images Senior Vice President of Data and Insights Andrew Hamilton.

This announcement follows a series of partnerships as the company drives forward its Getty Images Everywhere strategy - delivering the company’s world-class content to everyone. Under the leadership of Hamilton, Getty Images has developed a growing Data and Insights team that reflects the company’s commitment to innovation and experimentation with the latest technology to drive value for customers and partners. 

About Cortex

Cortex is a AI platform focused on augmenting creativity. Cortex enables creatives to create and deploy content that inspires their audience to action at scale by leveraging the maximum level of automation possible. This capacity is critical in organizations where advertising, marketing, and creative teams produce and distribute content across multiple channels at an increasingly rapid pace. Cortex uses machine learning, big data, and computer vision to find patterns, optimize performance, and predict content performance. Recommendations are specific and automated by time, frequency, and subject in an easy-to-use calendar format. Creatives use Cortex to make data-driven creative decisions in real time and rapidly drive better results.

About Getty Images

Getty Images is one of the most trusted and esteemed sources of visual content in the world, with over 200 million assets including photos, videos, and music, available through its industry-leading sites and The Getty Images website serves creative, business and media customers in nearly every country in the world and is the first place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events each year, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.

Visit Getty Images at to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life.  For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world’s best imagery.

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