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The CMO Guide to Artificial Intelligence

CMO_Guide

The role of the CMO has changed.

Marketers are dealing with increasing numbers of channels and more data than ever. Success now requires mining data to uncover insights, identify trends, and intelligently apply learnings. AI and machine learning has made it possible to uncover insights quickly, turn them into guidance for future campaigns, and deploy the right content those campaigns at scale.

In this guide you'll learn:

  • What AI really is and what it does
  • Current applications in marketing, customer success, and content creation
  • Where AI falls short
  • How to implement and leverage AI for your company