OVERVIEW

With an increasing need for unique content, questions arise as to how effective the efforts of brands on social media are. What is it that our audience is looking for? With the focus of marketers set on creating content, AI is the perfect team-member to find new and interesting marketing/advertising opportunities. So when AB InBev approached us to test hypothesis of beer brands across user generated content, we were excited to see what we would uncover. In this case study we show the answer to the question: 

"What is the most social beer?"

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