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Why Visual Content is So Important

Brennan White
April 26, 2019

Our world continuously has become more visual. With more than 3 billion images shared per day, online companies are doing their best to create relevant visual content to attract a broader audience. They are also adopting better strategies to make better business and marketing decisions in order to detect, understand and act on all the images that are relevant to their brands. Marketers who embrace visual content gain higher returns such as followers, likes, shares, visits, clients, and revenue.

Learn About Engagement Here

Today, it’s important to visualize the benefits of creating imagery and to focus on visual content in your marketing strategy whether it is on social media or email marketing. This method will increase your reach and enhance your brand. With the incorporation of the new technology, marketers need to use those opportunities with visual content intelligence.

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The ability to distinguish and analyze images, incorporate them with other data sources, and improve predictive models to act on emerging trends is essential to keep up to date with marketing technology. The advantage of using Artificial Intelligence is that it allows marketers to analyze the content of images by applying analytics to images to better understand their impact on the company.

Analysis shows that:

  • 90% of information transmitted to the brain is visual
  • The brain processes visual information 60,000 times faster than text

As Artificial Intelligence, virtual reality, and the Internet of Things become more prevalent, the ability for organizations to detect and analyze images will become even more critical. Companies can use it to determine the ROI of content marketing strategy, make changes to future products based on the popularity of current models, gain a better understanding of how their products are being seen, uses in real life, and even make real time supply chain decisions depending on the demand in different geographies.

giphy (5)-5Images and videos get higher engagement on every unimaginable platform. Your target audience will prefer to choose a video content than 700 words of text. Images that display relevant content are powerful because you can get the information quicker. 63% of social media is comprised of images which this will continue to rise in the future.

Posting images on your website or social media platform gets people talking about you and sharing your content. The other benefit is that it’s easier to create. Writing a blog post requests a lot of time and effort compared to taking stunning pictures and sharing them with a link to a detailed description. Another advantage is that you can source user-generated images at scale from your audience — which means you’ll unlock a wellspring of fresh, authentic content.

giphy (4)-6In order to improve your presence online, it’s significant to adopt a strategy that will attract your consumer and maintain a successful relationship with them.

Promote, engage, and share.

Promoting is what most businesses want to do on their social media platform, however it’s important not to overload your followers with several visuals focusing on your own products or services. The second rule is engage. Engaging with your audience is probably the most important aspect of social media. Retweeting, liking, or sharing someone else's post shows your appreciation and create community. Finally, “sharing” shows interest in something other than your brand. It also shows that you are collegial and aware of the competition, collaborative, and finally, it will double your exposure by connecting your content to the right audience.

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