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Cortex Blog

The Impact Of YouTube: Opening Doors For Your Brand's Narrative

Prior to YouTube, the majority of video marketing was done through ads and commercials run on live TV or through individual websites. In 2005, YouTube opened up new doors in the storytelling arena by […]

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How the Stories Told in Movies are Just Like Your Brand's

Branded films are a key way marketers capture the attention of their target audience in an indirect and engaging way. This post will discuss how brand storytelling and movie style intersect to tell […]

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It's 2018 and Television Is In It's Golden Age of Storytelling

The era of trashy sitcoms and cliche dramas is finally starting to die off, and television now has the freedom it needs to reinvent itself. Television has become a big part of the American household […]

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Connecting With Audiences Through Personalized Videos

When an ad and a logo is done well, it speaks to the audience in a personal and captivating way. This is a hard balance to strike, and in recent years, it seems like brands today are struggling to […]

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The Power of Music: 3 Ways Music Can Make or Break Your Video

“Can a mere song change people’s mind? I doubt that it is so. But a song can infiltrate your heart and the heart may change your mind.”

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