After going through the ideation process, ideation facilitators can struggle with which ideas to select from the pool of suggestions. Often times, the pruning process as a whole can be difficult and […]
Social media is a powerful tool to promote your company and to show off products or content. When posting you have to have a set plan and be strategic when you are posting. Learning how to use social […]
In the world of content marketing, it can be overwhelming to decide where to best distribute your materials with the abundance of platforms we have available today. Not only is social media on the […]
In our fast paced and hyper-visual world, content is being produced at historically rapid rate. This constant bombardment of endless information, plus our continually shrinking attention spans […]
The Creative’s Guide to Writing Content Optimization
The ability to uncover subtle truths about what an audience responds to is powerful for a number of reasons. First, it takes marketing beyond vanity metrics of performance and deeper into discovering […]
Interest in artificial Intelligence’s impact on content marketing is heating up as the technology’s capabilities are beginning to be understood and more broadly implemented by marketers. One of the […]
This is one post in a series on Artificial Intelligence’s implications on marketing, analytics, and you. We will cover a definition of AI, what it means for marketers, marketing applications, and how […]