The ability to uncover subtle truths about what an audience responds to is powerful for a number of reasons. First, it takes marketing beyond vanity metrics of performance and deeper into discovering […]
Interest in artificial Intelligence’s impact on content marketing is heating up as the technology’s capabilities are beginning to be understood and more broadly implemented by marketers. One of the […]
This is one post in a series on Artificial Intelligence’s implications on marketing, analytics, and you. We will cover a definition of AI, what it means for marketers, marketing applications, and how […]
"It can be difficult to judge exactly how much you should be investing into social media advertising” - Tom Shackleton
Marketing today is much different than 50, 20, 10, even 5 years ago. You can’t just put an ad in the paper and on the radio anymore.
Every year, with the introduction of new social platforms and apps, brands face increased challenges of reaching their target customers. In addition to pivoting to keep up with changes to existing […]
Some of us in the content marketing space for the past decade knew this was coming. Some of us were even ballsy enough to turn our customers away from newsjacking and jumping on the latest trending […]
We've all been there. We know our brand like the back of our hand, and we know this month's messaging priorities. But despite that, we can't think of a single tweet or FB post that doesn't feel stale […]