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Cortex Blog

A Thousand Features In A Single Image

How the visual elements of an image can help or hinder audience engagement. 

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Crafting Camelot: Turning Brand Leaders Into Legends

Turning Brand Leaders into Legends

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A Guide to Storytelling Possibilities

A good story grabs your attention, makes you feel connected, and moves you to action. Sound familiar? It’s the ideal marketing process. The natural progression of thought that occurs when you […]

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The Impact Of YouTube: Opening Doors For Your Brand's Narrative

Prior to YouTube, the majority of video marketing was done through ads and commercials run on live TV or through individual websites. In 2005, YouTube opened up new doors in the storytelling arena by […]

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5 Ways Framing Can Influence Your Story

How you frame your brand story can have a large effect on how your audience receives it. When it comes to brand storytelling, framing has to do with why certain aspects of your brand are highlighted […]

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How the Stories Told in Movies are Just Like Your Brand's

Branded films are a key way marketers capture the attention of their target audience in an indirect and engaging way. This post will discuss how brand storytelling and movie style intersect to tell […]

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10 Ideas to Share Your Brand's Story

If you’ve been keeping up with my posts from the past few weeks, you should be catching onto the idea that brand storytelling is a really important part of marketing. Need some inspiration to spark […]

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Caption Optional: How a Single Photo Can Tell a Story

Throughout the history of storytelling, visuals have played an important role. Visual storytelling is an integral part of the human experience dating back to cave paintings. Because of our history […]

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Confessions of a 3rd Person Narrator

Every story has some type of narration. It doesn't matter whether the story is within a novel, magazine, advertisements, or branded content, the creator has to make a choice regarding what they want […]

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Snapchat vs Instagram: Storytelling Through Stories

Storytelling on Social Media    The power of storytelling from a marketing perspective is its ability to send brand messages in an engaging way. The digital age and the rise of social media has […]

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