How the visual elements of an image can help or hinder audience engagement.
Turning Brand Leaders into Legends
Prior to YouTube, the majority of video marketing was done through ads and commercials run on live TV or through individual websites. In 2005, YouTube opened up new doors in the storytelling arena by […]
Branded films are a key way marketers capture the attention of their target audience in an indirect and engaging way. This post will discuss how brand storytelling and movie style intersect to tell […]
Throughout the history of storytelling, visuals have played an important role. Visual storytelling is an integral part of the human experience dating back to cave paintings. Because of our history […]
Storytelling on Social Media The power of storytelling from a marketing perspective is its ability to send brand messages in an engaging way. The digital age and the rise of social media has […]