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Cortex Blog

The Creative's guide to timing and cadence

Social media is a powerful tool to promote your company and to show off products or content. When posting you have to have a set plan and be strategic when you are posting. Learning how to use social […]

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Choosing the Right Social Media Content Distribution Channel

In the world of content marketing, it can be overwhelming to decide where to best distribute your materials with the abundance of platforms we have available today. Not only is social media on the […]

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The Most Social Beer

The most successful social media marketers know that beyond reaching their audience with engaging content, social is a valuable channel to learn from their audience. Now with A.I. and machine […]

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3 Easy to Implement Social Media Optimization Strategies

Welcome to another session on SMO. Having covered the ‘What’ of Social Media Optimization, the next step is to ask yourself “How to do Social Media Optimization?”. Here are three easy to implement […]

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What is Social Media Optimization?

With any market or practice, once it has established itself, it begs to be optimized. How do you get more out of it or make it cost less for what it does? Social media optimization is not just a list […]

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Instagram Changes Algorithm for 2018

In the wake of the news surrounding Zuck announcing the changes to Facebook’s news feed, these waves reach the shores of Instagram. The Insta algorithm has always been a curveball for marketers, so […]

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Facebook's News Feed Update Makes AI More Important Than Ever for Content Marketers

By now I’m sure you’ve heard January 11 was The Great Death Of The Facebook News Feed For Publishers. Mark Zuckerberg has declared 2018 the year he fixes Facebook, and he’s starting with the News […]

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The Digital Marketer's Guide to AI for Social Media

Interest in artificial Intelligence’s impact on content marketing is heating up as the technology’s capabilities are beginning to be understood and more broadly implemented by marketers. One of the […]

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What Companies Can Learn from Pinterest Killing the 'Like' Button

In April, Pinterest announced they would be sun-downing the Like button.

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How to grow an authentic, engaged audience without Instagram automation bots

If you've been paying attention, you have probably caught recent headlines about Instagram automation bots, like Instagress, being banned.

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