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Cortex Blog

Overcoming Declining Facebook Engagements

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Instagram Changes Algorithm for 2018

In the wake of the news surrounding Zuck announcing the changes to Facebook’s news feed, these waves reach the shores of Instagram. The Insta algorithm has always been a curveball for marketers, so […]

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Facebook's News Feed Update Makes AI More Important Than Ever for Content Marketers

By now I’m sure you’ve heard January 11 was The Great Death Of The Facebook News Feed For Publishers. Mark Zuckerberg has declared 2018 the year he fixes Facebook, and he’s starting with the News […]

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Content Marketers - What AI Means for You

Artificial intelligence is going to have a big impact on content marketing and all of its various forms (like social media). But in order to discuss that impact, we have to first discuss what a […]

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Want To Know What Makes an Instagram Picture Engaging? Try Cluster Analysis

The ability to uncover subtle truths about what an audience responds to is powerful for a number of reasons. First, it takes marketing beyond vanity metrics of performance and deeper into discovering […]

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The Digital Marketer's Guide to AI for Social Media

Interest in artificial Intelligence’s impact on content marketing is heating up as the technology’s capabilities are beginning to be understood and more broadly implemented by marketers. One of the […]

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How Winning Content Marketers Use AI

Ready or not, the Artificial Intelligence revolution is here and marketers who have embraced it have a serious competitive edge over the competition. While fears over automation leading to fewer […]

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Supplement Marketing Team with AI

Marketing leaders know the importance of keeping up to speed with new technology developments and using data to inform their strategy. The problem is, most tools provide data and reports, but very […]

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Applications of Artificial Intelligence in Marketing: Consumer Insights

This is one post in a series on Artificial Intelligence’s implications on marketing, analytics, and you. We will cover a definition of AI, what it means for marketers, marketing applications, and how […]

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The New Marketing Landscape

This is the second post in a series on Artificial Intelligence's implications on marketing, analytics, and you. We will cover a definition of AI, what it means for marketers, marketing applications, […]

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