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Cortex Blog

7 Great Ways to Refine Your Brainstorm List

After going through the ideation process, ideation facilitators can struggle with which ideas to select from the pool of suggestions. Often times, the pruning process as a whole can be difficult and […]

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The Creative's guide to timing and cadence

Social media is a powerful tool to promote your company and to show off products or content. When posting you have to have a set plan and be strategic when you are posting. Learning how to use social […]

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Choosing the Right Social Media Content Distribution Channel

In the world of content marketing, it can be overwhelming to decide where to best distribute your materials with the abundance of platforms we have available today. Not only is social media on the […]

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The Creative’s Guide for Visual Optimization

In our fast paced and hyper-visual world, content is being produced at historically rapid rate. This constant bombardment of endless information, plus our continually shrinking attention spans […]

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The Creative’s Guide to Writing Content Optimization

 The Creative’s Guide to Writing Content Optimization

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Overcoming Declining Facebook Engagements

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Instagram Changes Algorithm for 2018

In the wake of the news surrounding Zuck announcing the changes to Facebook’s news feed, these waves reach the shores of Instagram. The Insta algorithm has always been a curveball for marketers, so […]

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Facebook's News Feed Update Makes AI More Important Than Ever for Content Marketers

By now I’m sure you’ve heard January 11 was The Great Death Of The Facebook News Feed For Publishers. Mark Zuckerberg has declared 2018 the year he fixes Facebook, and he’s starting with the News […]

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Content Marketers - What AI Means for You

Artificial intelligence is going to have a big impact on content marketing and all of its various forms (like social media). But in order to discuss that impact, we have to first discuss what a […]

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Want To Know What Makes an Instagram Picture Engaging? Try Cluster Analysis

The ability to uncover subtle truths about what an audience responds to is powerful for a number of reasons. First, it takes marketing beyond vanity metrics of performance and deeper into discovering […]

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