In short, there is no magic answer. The answer is different for every brand and every channel.
As logic indicates, you should publish when your fans are online, so they will be more likely to see your post and interact.
Your audience’s behavior is different than the general population and even your competitors’. The only way to know the best time for your unique audience is to examine the data and identify the times they are online and engaging.
That being said, we wanted to take a look at all of the data we’ve collected to see if there were any patterns that performed better - or worse - that could serve as a general starting point.
We analyzed 30,807 profiles and 42,388,461 posts on Facebook, Instagram, Twitter and Pinterest to identify the optimal minute to publish on each network for higher engagement.
In the following infographic, we highlight the best and worst minute of the hour to publish on social media to maximize engagement.
The best minute to post on Facebook, Instagram, Twitter, and Pinterest.
Want to learn how AI can uncover your insights and optimize your publishing schedule in seconds?