Author Bio: Marie Barnes is a writer for Adsy. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.
Statistics show trends without which it is impossible to achieve success in any social or marketing campaign.
Andrew Lang says, "Most people use statistics like a drunk man uses a lamppost; more for support than illumination". Statistics support any promotional or social campaign, it shows what digital marketers should pay attention to and what they are wasting their time on.
“Digital specialists who don't know the latest trends in their own field of work can't competently do their job” - says the leading SMM specialist of the digital retouching service Photza.com.
In this article, you will find the most useful social media marketing stats (Instagram, Facebook, Twitter, YouTube) that will change your mind about social media networks.
Analyzing the habits of Internet users all around the world, it is easy to identify the king of social networks - Facebook. Worldwide, 49% of its users create posts on Facebook at least once a month. The second most popular platform is Instagram, where 27% of users publish content once a month. The third place is occupied by Twitter, where 17% of people make tweets monthly.
Top 3 social networks with the highest usage:
Here is a summary of the top platforms in each of the 10 countries. The percentages below represent the number of people who use this platform to publish at least once a month. This information will surprise you.
Social media platforms with the highest level of usage:
USA - Facebook (62%)
United Kingdom - Facebook (52%)
France - Facebook (54%)
Germany - WhatsApp (66%)
Australia - Facebook (62%)
Japan - Twitter (28%)
Brazil - WhatsApp (77%) and Facebook (77%)
Mexico - Facebook (84%)
Russia - Vkontakte (58%)
China - WeChat (90%)
As we can see, the social media market is changing. One network became more popular, another less. Social media networks have huge potential, their popularity is continuously increasing. No matter what social network you are working with (Facebook, Twitter, YouTube, or Instagram), all of them are popular among different groups of people, they are still important for marketing campaigns of famous brands. Our statistics show worldwide tendencies, which can help foresee future trends. We hope you have read it carefully, we have put a lot of numbers in this article.
The earlier specialists notice the trend and use it for their own purposes, the more profit any advertising company and any activity in social networks will have. We hope this article was useful to you.