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Specs of these Clusters:

  • Posts: 4.5k 
  • Interactions: 2.5 million
  • Audience: 1 billion followers, likes, and comments  
  • Platform: Instagram
  • Time Period : 1 year, from May 2019 to 2020
  • Brands: volcom, nordstrom, express, hm, landsend, bananarepublic, jcrew, forever21, and vineyardvines
  • The Audience: Chic modernwoman on the go and age 18-40. These brands are aimed at a woman who values fashion but also is on the go and price themselves on their fashion sense 
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So lets see the data... How exactly is their content performing?

Content Data- Positive Performing Clusters

1-1

  • Content Data: Posts of women in swimwear perform 68% above median performance of these brands. These visual content are quotes, text focused posts, memes, and inspirational messages.

2-2

  • Content Data: Visuals of swim wear also shows peaks in performance of specific colors. Green, brown, and blue are the highest performing colors, and brown and orange are the most frequently used colors. 
    3-1
  • Content Data: Visuals with a content focused specifically on swimwear performs strongly almost always but heavily in the spring and summer months. 

4-1

5-1

  • Content Data: Posts of clothing laid out in 2D outfits perform 53% above median performance of these fashion brands. These visuals show the clothes in a simple way and takes away the need of a model or mannequin.

6-2

  • Content Data: clothing performs 47% above median performance of these fashion brands. These visuals are color coded and not as focused on the fashion, but the texture and the colors of the materials. 

7-1

  • Content Data: Visuals focused on jeans perform 32% below median performance of these fashion brands. This shows that jeans are classic and always present, but not the most successful in visuals.  
8-1
  • Content Data: Visuals focused on shorts or board shorts perform 30% above median performance of these brands. 

14-1

  • Content Data: Visuals with a focus on entire outfits in real life situations perform 11% above median performance of these fashion brands. This shows that influencer content showing a fun and glamorous life are not particularly successful. 

Content Data- Negative Performing Clusters

9-1

  • Content Data: Visuals focused on close ups with text in the foreground, perform 70% below median performance of these brands. This cluster shows that clarity is important.

10-1

  • Content Data: Visuals focused on action shots in the water or air performs 58% below median performance of these fashion brands. 

    11-1

    • Content Data: Visuals of just font and text perform 52% below median performance of these fashion brands and competitors. 

    12-1

    • Content Data: Skateboarding action shots perform 42% below median performance of these fashion brands. T

      13
    • Content Data: Visuals of close up perform 32% below median performance of these fashion brands. 

      COLORS

c1

  • Color: Data: Visuals with prominent orangered performs 75% above median performance of these brands. This trend mirrors the how visuals with text based content work well with these brands. 

c2

  • Color Data: The color sandybrown performs 15% above median performance of these brands.

Color Data- Negatives 

c3

  • Color Data: The color Hotpink performs 59% below median engagement performance of these brands. 

c4

  • Color Data: Teal performs 58% below median performance of these brands. 

c5

  • Color Data: Black, although a staple color in modern fashion, performs 54% below median performance of these brands.

c6

  • Color Data: Purple, although a staple color in modern fashion, performs 51% below median performance of these brands.

    c7

    • Color Data: Visuals with prominent orchid color performs 48% below median performance of these brands. 

    c8

    • Color Data: The color plum performs 46% below median performance of these modern fashion brands. 

    c9

    • Color Data: The color Lightpink performs 36% below median engagement performance of these brands. 

    c10

    • Color Data: Pink performs 36% below median performance of these brands. 

    c11

    • Color Data: Palevioletred, although a staple color in modern fashion, performs 35% below median performance of these brands.

EMOJI DATA

e1

  • Emoji Data: the cheese slice, in reference to Cheetos, performs 116% above median performance of these brands.

    e2

    • Emoji Data : the cat emoji performs 110% above median performance of these other emojis. 

    e3

    • Emoji Data : The bicep emoji performs 53% below median performance of these brands.

      e4
    • Emoji Data : The text emoji performs 56% below median performance of these brands.

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