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Quick Data No. 6 : Men's Fashion Subscription Boxes

Brennan White
August 21, 2020
Pages  gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab
Posts 829
Interactions 468073
Audience  Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box 
Time Period 1 year, July 2019- July 2020

 

This is the series where we show you specific insights and data about your brand and its competition. 

See What Makes Your Story Connect


When brands have a common audience, a marketer must ask themselves, how do we compete against each other? The hundreds of clusters in this cohort teases out the nitty- gritty of what makes visuals work. and are efficient with certain brands and audiences.  Read on to find out about how Cortex generates the hundreds of clusters that give insight into what does and doesn't make their content work.

So lets see the data... How exactly is their content performing? What makes the visuals work? What makes your content stand out?


Content Data- Positive Performing Clusters
1-4
Posts of mountain scenery performs 62% above median performance of mens fashion subscription brands. Mountain scenes are completely separate from fashion, but show a particular image and style for these mens fashion subscription brands.

2-Aug-17-2020-12-37-38-87-PM

Visuals with a content focused specifically on black backgrounds and text  in urban situations performs 42% stronger than competitors. 
 
3-Aug-17-2020-12-37-49-74-PM

Visuals with a content focused specifically on footwear and shoes in urban situations performs strongly. Footwear in urban scenes performs 20% above median performance of these visuals with a content focused specifically on footwear.

4-Aug-17-2020-12-38-06-01-PM
Plaid button up shirts are objectively important to any man's wardrobe. But do the marketing visuals of plaid shirts perform well? The answer is, plaid shirts performs 14% above median performance of men's fashion subscription boxes.

5-4
Men in suits performs 2% above median performance of men's fashion subscription boxes. These visuals are color coded and not as focused on the location, but the general style, as well as the general atmosphere of men's fashion subscription boxes. 

.6-4Outerwear focused visuals performs 0% above median performance of men's fashion subscription boxes. This shows a neutrality that performs completely neutral to the other cohorts. 

Content Data- Negative Performing Clusters

7-4

Clusters of action shots which focus on the individual and their clothing performs 11% below median performance of these male fashion brands.

8-4
Visuals focused on a close up of a human face performs 14% below median performance of these brands. These poor performing clusters are also evenly distributed amongst the different mens subscription brands.

COLORS- Positive Performing Clusters

9-2

Visuals with prominent Black performs 18% above median performance of these mens subscription brands.

 

10-2
The color Peru performs 10% above median performance of these brands sports brands these mens subscription brands.

11-2
Slategray performs 6% above median performance of these brands. 

12-2
The color firebrick performs 19% below median engagement performance of these brands. 

Color Data- Negatives 

13-1
Lightblue  performs 18% below median performance of these brands.

14-2

The burlywood color, is the one of the lower performing colors of this cohort. It performs 14% below median performance of these brands. 

15-1
The color palette DarkOliveGreen performs 1% below median performance of these brands. 

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