Quick Data No. 2: NBA Basketball Teams and Visual Data

Specs of these Clusters:

• Posts: 8.7k 
• Interactions: 2.5 million
• Audience: 515 million 
• Platform: Instagram
• Time Period : 1 year, from May 2019 to May 2020
• Brands: celtics, spurs, lakers, raptors, cavs, miamiheat, okcthunder, warriors, houstonrockets, and chicagobulls
• The Audience: Sports fans, followers of pop culture, and celebrity. Men of all ages and women interested in sports. These brands are aimed at a men and women who value sports and follow NBA teams for more than just the sport, but also the players and culture. 

Meet Brennan

So lets see the data... How exactly is their content performing?

Content Data:

• Content: Data: the highest performing cluster for this cohort of NBA teams shows posts showing full players to perform 32% above median performance of these brands. 

• Cluster patterns: Celtics, Cavs, and OKC Thunder are top 3 in page contribution 

• Content: Data: visuals of events, crowds, and audiences surprisingly climbs 31% above the median performance of these brands.

• Content: Data: Visuals focused on multiple basketball players in one picture and clear jerseys perform 32% above median performance of these brands. 

• Content: Data: Visuals focused on crowds and events surprisingly perform 31% above median performance of these NBA teams and their brands.
  
  
• Content: Data: Visuals focused on one player in a red carpet or celebrity type environment perform 14% below median performance of these brands. 
  
  
  
• Content: Data: Visuals with clsoeups of players and their head or chin performs 60% below median performance of these brands.

COLORS

• Color: Data: The color LemonChiffon performs 74% above median performance of the the brands/teams. Team logos are not the only kind of color that matters. Notice how the color comes from the courts as well. 

• Color: Data: The color LightPink performs 52% above median engagement performance of these teams. The light pink comes from the filter as well as Breast cancer month promotions and logos.   

• Color: Data: Skyblue performs 46% above median performance of these brands.

• Color: Data: Visuals with prominent YellowGreen performs 67% below median performance of these brands. This trend mirrors the efficient presence of text based content. 

• Color: Data: Orange performs 40% below median performance of these brands. 

EMOJI DATA

• Data: Emoji: the purple heart, in reference to Kobe Bryant and his and his daughters passing, performs 260% above median performance of these brands.
  

  

  • Color: Emoji: the ice skating emoji performs 136% above median performance of these other emojis. 

  

  • Data: Emoji: The microphone emoji performs 59% below median performance of these brands.