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Cortex Blog

Overcoming Declining Facebook Engagements

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The Most Social Beer

The most successful social media marketers know that beyond reaching their audience with engaging content, social is a valuable channel to learn from their audience. Now with A.I. and machine […]

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A strategic partnership with Getty Images to bring AI to creative imagery

Cortex is incredibly excited to announce a major strategic partnership with the worldwide leader in visual communication, Getty Images. Starting today, Cortex customers with a Getty or iStock Photos […]

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3 Easy to Implement Social Media Optimization Strategies

Welcome to another session on SMO. Having covered the ‘What’ of Social Media Optimization, the next step is to ask yourself “How to do Social Media Optimization?”. Here are three easy to implement […]

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What is Social Media Optimization?

With any market or practice, once it has established itself, it begs to be optimized. How do you get more out of it or make it cost less for what it does? Social media optimization is not just a list […]

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Instagram Changes Algorithm for 2018

In the wake of the news surrounding Zuck announcing the changes to Facebook’s news feed, these waves reach the shores of Instagram. The Insta algorithm has always been a curveball for marketers, so […]

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Facebook's News Feed Update Makes AI More Important Than Ever for Content Marketers

By now I’m sure you’ve heard January 11 was The Great Death Of The Facebook News Feed For Publishers. Mark Zuckerberg has declared 2018 the year he fixes Facebook, and he’s starting with the News […]

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Content Marketers - What AI Means for You

Artificial intelligence is going to have a big impact on content marketing and all of its various forms (like social media). But in order to discuss that impact, we have to first discuss what a […]

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Artificial Intelligence Limitations and Implementation

This is one post in a series on Artificial Intelligence’s implications on marketing, analytics, and you. We will cover a definition of AI, what it means for marketers, marketing applications, and how […]

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Want To Know What Makes an Instagram Picture Engaging? Try Cluster Analysis

The ability to uncover subtle truths about what an audience responds to is powerful for a number of reasons. First, it takes marketing beyond vanity metrics of performance and deeper into discovering […]

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