The Reading Experience There are pros and cons to both print and digital media, and a lot of them are based on what an audience is looking for in their reading experience.
When an ad and a logo is done well, it speaks to the audience in a personal and captivating way. This is a hard balance to strike, and in recent years, it seems like brands today are struggling to […]
In many ways, we connect with brands in a similar way to how we connect with people. We interact with them, form relationships, and feel loyalty to certain brands. Why? Because of who they are […]
Technology has quickly become the catalyst for a whole new digital world. Much like breathing, it has become a necessity to have a smartphone, tablet, or computer near us at all times. Similar to […]
The Importance of Knowing Your Audience Understanding your audience is crucial to your brand storytelling process. Certain stories resonate with particular types of people differently. When […]
As the world has gotten smaller and more technologically innovative, it has become necessary for the average consumer to adapt to seeing more information and with more frequency.