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Cortex Blog

Digital vs Print Media: Battle for Creative Storytelling

The Reading Experience There are pros and cons to both print and digital media, and a lot of them are based on what an audience is looking for in their reading experience.

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Connecting With Audiences Through Personalized Videos

When an ad and a logo is done well, it speaks to the audience in a personal and captivating way. This is a hard balance to strike, and in recent years, it seems like brands today are struggling to […]

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The Step-By-Step Guide to Telling Your Brand's Story

In many ways, we connect with brands in a similar way to how we connect with people. We interact with them, form relationships, and feel loyalty to certain brands. Why? Because of who they are […]

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The History of Storytelling in 10 Minutes

The history of storytelling goes back thousands of years. Cave dwellers used pigment to paint on walls with their hands to create stories and myths. The ancient Greeks carved their language into […]

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How to Use Social Media Photos for Storytelling

Why are Brand Stories Important?   A corporation by definition is a group that is authorized to act as a single entity, seen as a single person by the law and treated as such by society. So, if we […]

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The 'Frame' Matters: Smartphones vs Tablets vs Desktops

Technology has quickly become the catalyst for a whole new digital world. Much like breathing, it has become a necessity to have a smartphone, tablet, or computer near us at all times. Similar to […]

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Learn the Basics of Data Management Platforms in 10 Minutes

The Importance of Knowing Your Audience   Understanding your audience is crucial to your brand storytelling process. Certain stories resonate with particular types of people differently. When […]

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4 Ways Infographics Can Make A Boring Topic Interesting

As the world has gotten smaller and more technologically innovative, it has become necessary for the average consumer to adapt to seeing more information and with more frequency.

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How to Connect With Audiences Through VR Storytelling

 

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6 Reasons We Should Be Talking About AR

Augmented reality (AR) has traditionally been known as a technology that blends computer generated virtual objects with reality. This is a very ambiguous concept, so think snapchat filters or Pokémon […]

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