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Cortex Blog

6 Ways Brands Tell Their Stories Through Social Media

Telling stories is the basis for how humans naturally communicate ideas and persuade each other. When it comes to brand marketing, stories are also at the forefront of how to talk about brands in a […]

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4 Ways You Can Use the Accessibility of Digital Media To Get Your Story Noticed

Digital storytelling is a large part of any marketing strategy. The accessibility of digital media means there are more ways than ever to get your story noticed. Digital media opens up a lot of doors […]

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How the Stories Told in Movies are Just Like Your Brand's

Branded films are a key way marketers capture the attention of their target audience in an indirect and engaging way. This post will discuss how brand storytelling and movie style intersect to tell […]

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10 Ideas to Share Your Brand's Story

If you’ve been keeping up with my posts from the past few weeks, you should be catching onto the idea that brand storytelling is a really important part of marketing. Need some inspiration to spark […]

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The Content Creator's Guide to Storytelling

Intro:  The art of storytelling is a vital part of creating compelling content. As content creators our main goal is to engage our target audience and get them interested in what we are sharing. We […]

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Caption Optional: How a Single Photo Can Tell a Story

Throughout the history of storytelling, visuals have played an important role. Visual storytelling is an integral part of the human experience dating back to cave paintings. Because of our history […]

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6 Ways You Can Make Protagonist Feel More Human

Every book lover knows the feeling of connecting to a protagonist so deeply that they seem human to you. It’s often the case that certain characters feel more “real” to the audience than others. […]

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Confessions of a 3rd Person Narrator

Every story has some type of narration. It doesn't matter whether the story is within a novel, magazine, advertisements, or branded content, the creator has to make a choice regarding what they want […]

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Snapchat vs Instagram: Storytelling Through Stories

Storytelling on Social Media    The power of storytelling from a marketing perspective is its ability to send brand messages in an engaging way. The digital age and the rise of social media has […]

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It's 2018 and Television Is In It's Golden Age of Storytelling

The era of trashy sitcoms and cliche dramas is finally starting to die off, and television now has the freedom it needs to reinvent itself. Television has become a big part of the American household […]

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