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Is Big Data Affecting Your Content?

John Lahr
March 15, 2019

Today, marketers are excited about big data and new analytics tools because of the huge potential that data can offer. Analyzing large-scale data is now an important part of a company’s growth. It’s fundamental to understand how structured or unstructured your data can be.

See What Powers Your Best Ideas

Big data is a term that describes the large volume of data both structured and unstructured. Big data has an important impact on the world today. SEO is an area of marketing which is constantly affected by the vision big data has to offer. As the number of outputs and consumers characteristics increase, businesses are now controlling important volumes of structured data and unstructured data. Large-scale data enables companies to target their customers need by developing pertinent and instructive content.


Marketing professionals have the ability to see inside the minds of potential customers. Some of them hired data scientists to take care of those files. Thanks to data, Apache Hadoop tool or similar open-source software, and machine learning tool, such as Artificial Intelligence they understand what they like or dislike, what catches their attention and why they purchase their products. It’s important to know that not all customers will respond to the same advertisement the same way or get attracted by the same type of content. Indeed, content creation is the process of generation topics ideas that will appeal to your audience. It’s making the information accessible to the audience. Content are important because you are actually providing valuable and free information to your audience.

Buyer personas are essentially characteristics that represent different segments of your customer databases.

Social media is an area where big data could impact your content: For some, social media is seen as a massive new datasets that can shine unprecedented new light onto society even as we operate entirely in the dark, uncertain of either the data or algorithms we use.

Social media used to be a platform where people were interacting with friends today, it has become an integral part of people’s daily routine and an effective tool for businesses. It has become a way to reach to their audience and promote their services and products. Marketers are now using it to get actionable insights and develop efficient social media strategies.

social media platforms

Things like photo, status updates and videos posted by users are valuable information about customers that can be used in numerous ways. For instance, those big data could be used for future social media campaigns. They will use those information to approach their target better and get better insight.

Big data can indeed could affect your content because everyone can have access to those data. With programs such as Apache Hadoop and iCloud storage, we all can manage our own data and information effectively while gaining a competitive advantage.

Another reason why big data sets could affect your content is because it’s a large amount of information that sometimes does not make sense, and constantly grows. It can be hard for marketers to utilize large data sets collected every second. In this case it’s very important to have a team that monitor social media accounts and analyze their audience’s feelings and needs.

For those data sets to make sense to marketers, it’s important to have a clear understanding of the metrics that they are measuring.

The number of people interacting with brands is continuously increasing. That’s the reason why it’s important to understand real time data to remain competitive and present relevant content. Big data sets are a crucial way to analyze the behavior of your buyers and target group. The more information you get about consumers, the better a company will be able to target their audience through their social media campaigns.

It’s important to ask yourself the right questions in order to entice people to consume your content:

Where do they spend their time online?

What time of day do they use a particular platform?

How often do they want to see content from you?

How do they like to consume content?

What email subject lines get customers attention?

Content marketing has seen a lot of changes during the past years. This is due to the evolving search landscape and how businesses deliver their contents. A couple of years ago, it was hard for marketers to evaluate the ROI in the contents they created. The problem was most marketers found out was that SEO was involving and marketers need to follow the trend. For many years, marketers were facing many obstacles and sabotaging their brand on social media. An example of this was not defying what their audience wanted to see, purchased or needed, and letting small errors cripple credibility.

One of the biggest applications of data analysis is seen in the techniques businesses use for social media marketing. By studying the demographic of each platform used, they will be able to identify the most effective platform, time and content they need to use for their advertisements and sometimes it can efficient in understanding their audience decision making processes.

Predictive analytics is becoming increasingly popular, it might become a big data solutions tool. With this methods, companies will be able to identify the trademarks of a customer, differentiate customers from the one who is more likely to become a power user and be onboard with the company’s value and mindsets.

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