It's 2019, and things are changing. We need to learn to make informed decisions quickly. In the next thousand words or so, you'll be introduced to several different content intelligence tools that are available to start using today. Don't hop on board once it's too late; make use of what big data and Artificial Intelligence have to offer your business!
Up first is Ceralytics. With Ceralytics, clients are given a Current Impact (CI) score to identify their top-performing topics, displayed as a side-by-side comparison in order to highlight the discrepancy between what you are posting and what your audience is actually consuming.
Content marketers are also given a Potential Impact (PI) score to inform them of what to create next, such as underutilized topics in the industry. Whereas most content analysis platforms break down content by URL, Ceralytics breaks down content by topic. They are constantly updating, which makes it possible to catch new trends as they occur and notice competitor pivots in real-time. Having analyzed hundreds of sites for clients, this data-driven solution is well-equipped to bridge the gap that exists between your audience's needs, and the content that you are creating.
Buzzsumo, on the other hand, is a keyword-based tool that identifies the most shared pieces of content across all social networks. Use Buzzsumo to find social media influencers and follow them from directly within the platform. This way, you can understand the content that resonates with them, what they tend to share, and on what domains. Buzzsumo will alert you when a piece of content mentions your keyword or when certain authors publish something new.
Data displays are visually simple, and data is easy to export. You can use Facebook Analyzer in order to identify what posts perform best for a target topic or page, and Question Analyzer to identify the most popular questions that are being asked on forums. Currently being used by Capital One, BuzzFeed, HubSpot, and Spotify among others, Buzzsumo can help your team to understand what is resonating with your audience.
Then there is Groovejar: this platform comprises 8 different apps that can be used in different ways. Overall, Groovejar helps marketers increase email capture rate on their website via customizable pop-up apps that don't get X'd out. Their app called GrooveUrgent is one of the best lead generation tools on the market because it takes advantage of the psychological principle of urgency.
For example, you can streamline your website with an adjustable countdown timer, discount offer, or redirect users to a URL. Also optimized for mobile, Groovejar's apps allow you to change theme, color, URL's, and triggers, as you see fit. Their "Collect and Convert" functionality allows for a set of automated emails that are maintenance-free. Groovejar can be integrated with MailChimp and HubSpot. You don't need coding skills, just a website.
Now, CoSchedule isn’t just for generating headlines for content creation (perfect for informing optimal word balance and length), it also serves as a central location for all of your marketing collaboration. Used by Microsoft, Yamaha, Expedia, and Harvard University, this platform serves as a marketing calendar to provide global visibility, keep everyone informed, and keep projects on track. Using CoSchedule’s calendar feature, you can create team schedules and update everyone by having all your information in one spot.
Gone are the days of screenshotting and sending to higher-ups! Some of their other features include a social message optimizer, email subject line tester, and drag and drop scheduling campaigns. Use ReQueue to automate your social media -- set and forget. You can create once, add it to ReQueue, and CoSchedule will send out your posts at the best possible traffic times. CoSchedule makes it effortless to create your own custom sharing schedule.
Next up is Concured. Created in 2015, Concured is a content strategy platform designed to help content marketers know exactly what to write about and create personalized content for each user. Used by Staples, Nationwide, and Amazon, this platform provides organized and clear-cut solutions that will inform your marketing strategy. For example, their iCreate feature tells you what to write about that will “cut through the noise”. The iTopic feature presents you with the most visible and well-known sources on topics. iMeasure helps you to understand how your content is performing, and iAudit shows your competitor’s content. Ceasing the guesswork involved in identifying relevant content, businesses can reconnect with their purpose to deliver value to their customers.
And then there is Cortex. Released to the public in 2014, our content intelligence platform combines strategy and planning with content creation for optimized distribution. Our software is used to continuously analyze hundreds of millions of data points from tens of thousands of brands. Cortex already understands your audience, and gives your roadmap to inspire you to action!
Our content audit feature discovers visual themes, features, colors, composition, and the accompanying messaging that resonates with your audience. Well-aware of the fact that each industry has its own visual language, our software is also equipped with a “visual vocabulary” in order to keep abreast of emerging trends. We provide actionable insights in the form of scheduling (when to post and how often), content intelligence (what to post), and the ability to instantly add the most effective photo or video to your piece of content with our Digital Asset Manager using Getty Integrations. It’s our creative vision that makes us unique.
We know that content creators are discouraged, overruled, questioned and second-guessed. Using our software will unlock more time for your creative workers to be who they are by making their work less repetitive and more imaginative.
About the Writer: Meghan Carron is a Content Marketing Intern at Cortex, as well as Data Associate for Amazon. With a degree in Philosophy, Psychology, and Cognitive Science, she contributes what she knows about the human mind to the field of machine learning.