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Everything You Should Know About Using Data In Visual Marketing

James Baxter
September 22, 2020

Visual marketing should be an integral part of every business strategy due to its effectiveness. It’s a powerful tool that helps improve brand loyalty, increase the conversion rate, and boost sales. Although we used to think that text is king and only a professional essay writer can help engage customers, a smart visual content strategy should be considered too. Visualization makes it easier to stand out from the crowd and build a strong online presence.

Today, we have many amazing tools, publishing platforms, and innovative technologies that can help marketers build a successful visual marketing strategy. But how to use data properly to achieve your marketing goals? If you want to succeed with your campaign, keep on reading our article. We’ll discuss how visual marketing works and explain why you should add some of the visual content types to your strategy.

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What is Visual Content And How Does it Work?

Visual content is  the content that contains visual elements, including pictures, videos, infographics, etc. A successful combination of data visualization and powerful text grabs the attention and engages the target audience. It’s the reason why social media platforms like Facebook, Pinterest, Instagram, Youtube, and Tumblr have become so popular. People expect that visual content would entertain, educate, or inspire them, and they know where to get what they need.

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The visual content’s purpose is to deliver the brand’s message. For example, an effective data visualization strategy can help marketers motivate customers to buy a product or take actions on the website. Besides, branded visual content increases brand awareness and takes its popularity to the next level. Visualization is a powerful tool in this regard that helps marketers tell the company’s story and show its values and culture creatively.

The Social Science Research Network studies show that 65% of people are visual learners. So, it’s no wonder that visual content has so many benefits. It’s unique because of the quick information processing. We can interpret visualized data instantly, almost without making any effort. Besides, visual content that contains illustrations and videos is more recognizable, and it’s easier to memorize it.

The 4 Most Effective Visual Content Types

Data-driven visual content can help marketers not only to increase the conversion rate,  boost sales, and improve brand loyalty but also get meaningful insights. A smart marketing campaign will allow exploring consumer behavior and building a strong business development strategy. But it’s necessary to create the right message and visualize it appropriately.

Here are 4 visual content types you should use in your marketing strategy:

1. Videos

Video content is the most efficient marketing tool, as it increases the engagement rate due to the convenience of information processing. The truth is that consumers would rather watch a video than read a large text block. Of course, experienced writers who receive the requests, like "write my essay online" every day can create the most engaging content. But the effectiveness of videos is incomparable because more than 80% of consumers say that the brand’s video convinced them to buy their product. Besides, websites that contain videos are highly ranked by Google.

It was an expensive and complicated task to create a commercial video several years ago. But today, a variety of helpful tools allows us to make high-quality videos only by using our smartphones. So, even if the brand hasn’t ever experimented with this visual content type, it makes sense to start implementing it right away. You can start with Facebook, Youtube, and Instagram, as these social media platforms love videos. Videos effectively contribute to the brand’s online performance, overall reach and engagement rate.

The variety of topics a marketer can cover in their videos is vast. It’s only necessary to keep in mind that the content should be congruent with the brand’s style. The most popular video types are product videos, how-tos, tutorials, and customer testimonials.

2. Infographics

An infographic is the visualization of any data you can use to achieve your marketing goals. It’s a type of visual communication that helps brands attract potential buyers and provide information in an understandable way. An infographic may contain stats, charts, different icons, and minimal text that explains what the topic is about.

An infographic is a powerful communication tool that allows marketers to display any information type. For example, you can describe the process stages, demonstrate research results, provide the blog post overview, compare different options, etc. Marketers also can use infographics to:

  • Display the brand’s achievements.
  • Describe a new product or how to place an order.
  • Inform about the latest brand news.
  • Engage the audience on social media. Creative infographics often become viral, which increases brand awareness.

3. Images

Images are another efficient tool used in visualization strategies. Articles with pictures are easier to read, and they get more views. Besides, it’s hard to imagine social media posts without images – chances are that your post won’t get noticed without a picture.

When preparing a marketing campaign, it’s better to use original branded images, as they make the company more recognizable online. Of course, you can use free stock photos taken from resources like Pixabay or Pexels, but you can also add a personalized  touch. Canva is an excellent resource that helps create unique, attractive images.

4. Presentation

Times when we thought that a presentation is a boring demonstration of facts are far gone. Today, it’s a potent communication tool that helps marketers reach the target audience and make an impact on it. You can strengthen the connection with the consumers by creating an excellent presentation that contains images, videos, and charts to support your arguments.

Here are a few tips that will help you create an excellent presentation:

  • Experiment with charts and fonts to pick the most optimal variant for better data comprehension.
  • Use images to support data.
  • One slide should contain no more than one or two visual elements to avoid confusion.
  • Show the importance of current data by comparing multiple statistics.
  • Organize data and represent it sequentially.
  • Avoid overloading your presentation with visual elements, including illustrations and ornaments.

Conclusion

The success of visual content marketing depends on many aspects. However, there’s a space for experiments, and it’s necessary to find out which strategy works best for your brand. Since video content is the most effective visual content type as it improves customer loyalty and increases revenue, it makes sense to add it to your marketing strategy. Images, infographics, and presentations should become part of your campaigns too because they help reach the target audience, engage potential buyers, and achieve your business goals.

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