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Cortex Launches TikTok Analytics

John Lahr
September 13, 2021

TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z. For brands, being able to reach audiences on TikTok is quickly becoming a major priority, but most content strategy teams are just starting to get a handle on how they can create engaging content from a brand account. 

At Cortex, we know how important it is for your brand to get a deep understanding of how to be successful on TikTok - fast. That’s why we’ve added the ability to analyze TikTok profiles.

With our TikTok visual analytics, you won’t need to comb through TikTok videos only to guess what’s working. Our AI will give you everything you need to create high-performing content right from the start.

See What’s Working - and Why

Analyzing your brand: Since many brands haven’t been on TikTok long, you’ll want to analyze all your content. Selecting a time frame of 2 years instead of the default 1 year will provide deeper insights into what’s resonating with your audience.

Analyzing competitors: Understanding what’s working across your competitive set will make it clear where you’re strong and weak. You’ll also see what's driving results for them and can incorporate some of those elements into your own strategy. 

We recommend looking at a group of 15 to 20 competitors in a Competitor Report. This will give you a good baseline on what’s engaging your broader audience. If you have multiple comp sets across different product or audience segments, analyze each group individually, then combine them together in an Industry Report to find any overlap.

Analyzing Aspirational Brands: There’s no substitute for seeing what’s getting it done for the best. Analyze a few groups of the best brands in your space, or the brands getting the best results on TikTok generally. The high-performing elements of their content make great tests for your team to run.

Influencers: Influencers are a massive part of the TikTok ecosystem, and they have a lot of sway on the platform. Just like Aspirational Brands, they’re a great place to look for inspiration. In addition to the mega-stars, look for influencers in your space or that have niche audiences you want to reach. 

Getting Started

Getting started is easy. First, login to Cortex, and Order a New Report. 

There, you’ll be able to select TikTok as a channel 

Add the URLs of all the pages you want to analyze, and press Order Report. It will start processing right away.

You’ll also want to add your TikTok URL to your account for easy reordering in the future.

  1. Click Manage Users & Accounts from the top navigation.
  2. Scroll down until you see your account URLs. Add the TikTok URL for your brand.
  3. Add any Competitors or Influencers you want to track regularly 

Knowing where to start with TikTok has been the biggest barrier to many brands getting started on the platform. Now with Cortex, you have the data to launch with confidence and make a compelling case for investing in the channel. Get started now by heading over to your Report Library

If you don’t have a Cortex account - get started with a free trial here

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