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When Twitter Steals Your Brand

Matt Peters
July 13, 2015

Last year Twitter bought a small 5-person startup that used artificial intelligence to identify objects in photos and videos. At the time, no one knew how and where Twitter planned to use its new technology.

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That changed this week when Twitter unveiled an internal team that employs artificial neural networks, a form of deep learning AI that resembles the web of neurons in the human brain. As Wired reported, the team initially sought to detect porn and other offensive content through image recognition.

But Twitter has much grander plans its artificial intelligence operation. Following similar efforts by Facebook and Google, it hopes to leverage its huge corpus of Tweets to better understand user behavior and preferences. Among other things, Twitter will use AI to recommend people you should follow, curb spam and display more relevant tweets and ads.

And the new name of Twitter’s AI team?

Twitter Cortex

We here at Cortex, the original social media AI company, applaud the name choice.

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