In the world of content marketing, it can be overwhelming to decide where to best distribute your materials with the abundance of platforms we have available today. Not only is social media on the rise, it is flourishing.
As of 2018, 77% of the U.S. population engages with social media with over 2.62 billion social media users worldwide. Yeah, billion.
Those numbers clearly suggest that social media shouldn’t just be another part of a content marketing strategy, but the focus. Based on this, marketers need to be asking themselves how to increase both their social media presence and content distribution strategy, if wishing to seriously engage the expanding market.
Early in 2015, Facebook alone had a very strong influence on increasing conversions. Up to 52% of an impact on consumers purchasing a product, and has continued to steadily climb (NF). In fact, according to a recent study, 66% of marketers found that they experienced significant “lead generation benefits” by spending just six hours a week on social media.
Further, when implementing online distribution through these social networks, marketers have seen a vast improvement with their search engine rankings, overall brand engagement, conversion rates and ability to drive traffic. Yet, just as it is incredibly important to engage in this type of content delivery, it is equally important to do so strategically. One component of selecting the right channel involves examining the needs, wants and overall demographic of your target audience.
Before examining which channels to select, it is important to first define your goals and content distribution strategy when utilizing social media.
Beyond distribution, some companies offer products that can dramatically assist with the content strategy process by helping to determine what to post, not just when to post it.While selecting the right channel at the right time, is crucial for making you content successful, it is also important that the content is optimized to its fullest potential. Check out our recent blog posts for more information on both written and visual content optimization!