Matt Peters has been working in social media and content marketing for over a decade. In 2007, Matt co-founded Pandemic Labs, the nation’s first dedicated social media marketing agency. Under Matt’s leadership as CEO and Creative Director, Pandemic Labs has grown to an international, award-winning agency serving clients such as Puma, Canon, The Ritz-Carlton, DirecTV, Au Bon Pain, and The Utah Office of Tourism. In early 2014, Matt co-founded Cortex, an artificial intelligence platform for content marketing that is fundamentally changing the way brands approach creativity in marketing. Prior to starting in the marketing world, Matt attended Emory University where he graduated with highest honors in Creative Writing. After college, Matt worked in the film and television industries on major productions for studios like Paramount, MTV, and Fox. You can follow Matt on Twitter or instagram: @Fracked.