Artificial intelligence is going to have a big impact on content marketing and all of its various forms (like social media). But in order to discuss that impact, we have to first discuss what a content AI is. Actually, we really need to start by talking about what it's not.
Now, none of the things I have listed above are bad. They just aren't AI or machine learning. Sometimes tools like I described above can be extremely helpful. Anyone who has used excel a lot knows that sometimes the simplest macro can save the most time.
But this is where we need to reframe the way we talk. The way you talk about a tool and the way you talk about a content AI will not be the same. An AI is not just another thing you log into each day. It's another brain on your team. You wouldn't (usually) call your colleague a tool, would you?
The point here is that AI isn't going to be something that content marketers use, it's going to be something they work with.
A content artificial intelligence is going to do things like:
The best part about this is that we are not talking about what's going to possible in 10 years. We're talking about what's possible now. We have been working on our content AI for years and we have seen what's possible when we deploy it into the world of social media marketing, where content is so important.
I doubt you are sitting in a quarterly meeting with your team thinking, "Dudes, we really need to get an AI system to help us out." But you probably are thinking things like, "Content is getting out of control. We've got to figure out a better way to plan, produce, and publish because we are getting buried under the workload right now." You have a problem that needs to be solved. AI is your solution.
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