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5 Ways to Optimize Your Blogging Content

Matt Peters
May 08, 2019
1. Start with and focus on 1-2 long tail keywords.

Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking. Keyword research is definitely the first steps you should take to develop a blog strategy for Search Engine Optimization. Indeed, this strategy will help you figure out the types of topics your audience is interested in.

Keep Pace With The Content Explosion

For each blog content you write, it’s smart to have a 1 or 2 long-tail keyword in mind. It can be hard and very competitive to rank highly in Google, but relevant and long phrases can relatively put your blog post at the top. Long tail and question based keywords keep your post focused on the specific goals of your audience. Website visitors searching long-tail terms are more likely to read the whole post and then seek more information from you.

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2. Make your blog mobile friendly

Mobile device has been on the rise ever since Apple released the iPhone. Nowadays, we do everything through our phones, it’s part of our everyday life. Unfortunately, not everyone considers the use of a smartphone when it comes to website/blog development. Even though apps and other platform became a vital element for many businesses, it’s not the only aspect of mobile readiness. By not having a website truly affect your business and make you isolate a vast portion of your audience as well as losing out on revenue. Here are some points that prove mobile-friendly blogs is crucial to succeed.

Make your website responsive: A responsive website means creating a different layout based on the device screen. You should adapt your format without changing any of your content and information. This is the best solution for making your website mobile friendly, and making money that way you are not limiting the information your mobile visitors can access, they still get all the same content the rest of your visitors do.

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Make information accessible and easy to find: Think about the information that people on mobile devices are most likely to be looking for when they head.

3. Be excessive about linking internally and externally

Using internal and external links help readers navigate smoothly through your site. If you've written about a topic that's mentioned in your blog content on another blog post, or web page, it's a best practice to link to that page. Not only will internal linking help keep visitors on your website. Internal linking makes your site more useful and user-friendly. Instead of having to search through your blog archives or heading to the main website menu to find the link they need, it’s already there in your content. By using numerous of well thought-out internal links, your site is easy to navigate and helpful, making website visitors more likely to come back, navigate your site easily, and engage more actively with your brand. Internal links also boosts your search engine optimization.

In the case of external links, it’s better to include no more than 2-5 external links per blog post. For business blogging your audience might be overwhelmed if you throw too many links in just one post. Linking to external sites can build relationships and expand your reach. Including valuable external links demonstrates that you care about your readers, you provide them with the resources they really want and need to fully explore the topic, and generously include external links to accomplish this.


4. Make sure to use keywords and optimize for photos

Looking for the appropriate keyword should be your first step if you want to develop a blog strategy for SEO. Then if you want your posts to attract the most viewers possible, PHOTOS should be your main focus. Images helps explain your content. With the various search engines internet offers, you are now able to rank in Google images based on your “ALT TEXT”. Because search engines can't "see" images the same way humans can, an image's alt text tells them what an image is about Alt text also makes for a better user experience, as it'll display inside the image container when an image can't be found or displayed, and can improve accessibility for people with poor vision who are using screen readers.


5. AI content optimizer for text

Using keyword research is still important, but its role has changed, AI systems can now understand way beyond individual keywords. Much like humans do, new systems can understand relationships between topics and develop a contextual interpretation. More and more marketers are using AI tools now. It helps them find the best content. AI is all about data. These systems are designed to find correlations in big sets of data, and use those correlations to surface insights and offer recommendations. See article on how artificial intelligence is changing content intelligence.

AI has the power to determine the best keywords/ terms to attract the appropriate target. Furthermore, it will also support you with biased search insights that help you rank more effectively. One of the best parts of using AI systems to optimize your content is because it can “read” your existing sites or blog, and identify opportunities to improve what’s already there.giphy (1)-17

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