Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end? What is your brand here to do?
Content intelligence software has access to information that we can only guess at. This “all of us” perspective reveals what we are doing at large scales. Right now, we use such expert systems to answer our questions, but our satisfaction will depend on how we are implementing this technology, and for what. Information has no meaning until experts, robots, or conscious human beings make use of it. It is our job to direct artificial intelligence to where we want it to go, given our particular interests, goals, and motivations.
1. Utilize content intelligence.
Your photos say a lot - and they appear differently to different people (this is how human intelligence works!). Content AI services are here to help you understand your images and manipulate them if necessary for efficient reuse, automated production, and personalization at scale.
Content intelligence can also be thought of as a way for content to understand itself through technology (what an image contains, how it communicates, how effective it is at accomplishing certain goals, what emotions it sparks, etc.). Through deep learning and image recognition, technology itself can come to understand how and why we human beings embody such intelligent behavior. Communication still happens using non-verbal cues!
2. Have a specific voice with creative content.
If researchers used neural networks to discover the foundations of natural language across cultures, computers would use speech recognition to recognize distinct and unique uses of our own language in everyday life. Culture and dialect are significant factors that dictate our approach to words. Within these, we each have our own idiosyncrasies, favorite expressions, inflections, pace and so forth. These things go hand in hand with your personality traits and are what make you, you.
Being yourself with help you to stand apart from the crowd. Just make sure you refer back to your true identity through social channels: maintain an identity by using the same profile picture (or Gravatar) across socials so that you can be seen. Try to avoid long blocks of text and keep it short-attention-span friendly (remember, this is a human you're working with). Be creative by writing numbered lists or using bullet points. Try to keep the cliches, the boring and the ordinary to a minimum. Facilitate dialogue and continue the conversation by making your intentions known: offer a call-to-action or a next step!
There is a strong link between familiarity and trust. Because something familiar requires little effort to process mentally, people are more likely to feel at ease around it. Thinking along these lines, a company must be consistent in its use of language so that their writing becomes familiar to people. Creating a specific tone of voice, then, plays a crucial part in this. Don’t ramble, go off on a tangent, copy anyone, or be unoriginal. Instead, use your own voice, remember your goals, and be selective. While you’re at it, tell a story. You’ve got an audience, now engage them! It would be the intelligent thing to do.
3. Optimize your content.
Be sure to do your keyword research to know what is trending and what is being talked about - but don’t go overboard. Many blog posts are mistakenly saturated with keywords and the lack of authenticity turns people off (must be some inner preference guided by human reasoning). Include the keyword in your IRL. Choose your post title well, and take advantage of opportunities for engagement by making use of subheads (optimize your headings, too!). Use your image text, write a meta-description, and choose tags and categories strategically. Use relevant internal links by linking your new post to your old posts. Now, optimize each and every blog post for SEO!
4. Recycle your content.
Once you know that a piece of content you created works well, it’s a smart move to repost it. Not only does it save time and effort but reminds users of what they might have forgotten.
Do this by using excerpts from e-books, or archiving live webinars and turning those into e-books. Try republishing a guest post. Or, update the content within your old posts using the existing URL to keep hold of its SEO value and promote that. Consider adding updated calls-to-action to articles that still generate lots of traffic; this amplifies their potential to generate new leads!
5. Be relevant.
It is important to be relevant, but equally important to deliver something that educates, that is purposeful and serves a larger goal. Your advice needs to be realistic, and your headline needs to match text. Don’t promise to answer a question that you hardly even touch on. I hate when that happens!
6. So, who are you?
You can establish authority as a brand by doing your research and having an opinion. Be sure to really, truly interact on social and guide your readers, because at the end of the day, who is behind all of this magical content? YOU. So keep your LinkedIn fresh (bloggers connect with bloggers), and keep your personal website simple.
There’s reasoning, and then there’s learning and understanding. Artificial Intelligence problem solving software is going to help you make yourself known via the internet. But are you ready? What is there to be shared? Who are you? What is there to know?