As the world has gotten smaller and more technologically innovative, it has become necessary for the average consumer to adapt to seeing more information and with more frequency.
Attention spans are shorter and when followers read a blog post, they usually lose interest after the first few paragraphs and start to skim or assume they got ‘the gist’ and move onto an entirely different post. This is mainly because people nowadays want information that is easy to digest and is straight to the point.
Making bullet points can be one way to make information more accessible, however this can be just as boring to get through as if it were a whole page of text. In a world where companies struggle to get people’s attention for more than a few minutes, using infographics is one of the more fun and imaginative ways you can draw in an audience.
People love a good origin story, but these days it’s hard to tell a strong origin story when 79% of people skim through text rather than actually read it to completion. A strong title can catch someone’s immediate attention, but that attention is fleeting. In reality, they will just end up skipping around and skimming after the first paragraph.
So why not take a step back and try to implement a new way to create content?
Why not create infographics as a way to tell your brand's story?
With infographics, an interesting narrative is told in a simple and colorful way. The visual aspects become just as much of the content as the actual writing. A good infographic can make people feel more engaged because it gives them a unique experience. Your creative format can sort of work as a short comic with graphs.
You can decorate it with colorful characters or settings that will keep your audience invested longer than if it were translated into long tedious pages of text, while also giving them a visual representation of what you're trying to say with images. Important chucks of information can be told through visual content that portrays interesting and intriguing situations that helped build up your company from the ground up.
Remember not to be afraid to try something unique with your stories, even if it might sound cheesy (trust me, there are many people out there that will enjoy it regardless).
Pet360, an eCommerce retail company for pet products, wanted to find a way to convince people to foster pets that were kept in shelters in order to give them a temporary home before they're properly adopted. Instead of putting all the data and information in text, Pet360 decided to create an infographic that took their viewers through a love story of a foster parent and her pet.
The whole infographic design follows Julie and her progress from becoming a foster parent to actually adopting her foster pet in the end. This is evidently trying to emulate decisions that foster parents might go through, while at the same time trying to convince audiences to give foster parenting a try if they haven't already. Throughout the timeline, we see charts and datasets that provide more insight into foster parenting and help influence people’s decision as they follow through the timeline.
Just as Pet360 used a short story to convince people to do something, the same can be done for your brand's product or service.
Designing infographics are the best way someone can present their ideas in a clear and creative perspective. There’s no better way of putting things into perspective through infographics. It is the best way you get put large amounts of information into a simple concise format that can be both creative, thought-provoking, and easy to understand.
Factory Direct Promos, a company responsible for making recycled shopping bags, put out an interesting infographic template that gave audiences a new outlook on how throwing away one plastic cup can impact the environment.
This infographic used creative visualization to put audiences in a new mindset, using graphs and images to give viewers a better perspective of the damage we can cause when we refuse to recycle.
An effective infographic can instantly make a boring and complex topic interesting by putting large chunks of information into a format that’s easy to follow and understand. Full Plate Living is one organization that successfully used infographics to teach kids the complex idea of what to eat and portion sizes.
For a kid, the idea of having a balanced diet isn’t something they’re too eager to learn about, and most of the time it’s taught in such a boring way that it won’t really convince any kid to change their eating habits in the long run.
The balanced diet infographic makes it simple to understand because it uses the imagery of a plate to relate to real life. Children get a better idea of how much of what food group they should eat through the simplicity and creativity of a plate-like pie graph.
For a more adult example, the international energy company Stanoil created an infographic that shows how carbon is priced and the role it plays in our world. This way only the most important information is covered, making it more accessible to audiences who know nothing about the subject and are just looking for a quick summary.
Infographics help put this complex topic into a clear perspective for the reader, helping them see the bigger picture through visualization and graphical elements.
There is no such thing as a boring concept when creating infographics. You can make it as silly and creative as you like, as long as you convey your ideas in a way that makes a more complex idea simplified by graphics. Hootsuite, a program for managing social media platforms, used the holiday season to create an infographic based around a Christmas themed concept.
They tracked user mentions of a company on various social media platforms and blog posts and based on the percentage of positive and negative mentions the brand was put on the naughty or nice scale. Through their data they managed to find out the average positive/negative rating for 8 different industries ranging from retail to technology, giving audiences a quick and fun look at how people think of certain companies.
From explaining the US debt to getting people to recycle, a great infographic can get people interested in any topic if you put it into an interesting concept. If you need any help with more concept ideas, I would suggest checking out the Moz article by Danny Ashton.
Always aim to create something that is visually and graphically unique, especially one with the potential to be shared across social media. Keep in mind that just the right infographic design can captivate your followers and attract new attention towards your brand.