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3 Easy Steps to Finding Patterns in Your Big Data

March 08, 2019

Data analysis has become a priority for many different types of businesses. Thanks to artificial intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Artificial intelligence can help companies manage their unstructured data and use it to understand customer behavior.

Analyzing large amounts of big data is an important part of your company’s growth. It’s so important to understand your structured or unstructured data in regards to your business intelligence. Data with many cases offer greater statistical power, while data with higher complexity may lead to a heightened false discovery rate. Businesses are gathering more and more data on their consumers than a couple of years ago.

Various industries are discovering a need to organize and analyze their data efficiently. For example, data science has paved the way for advancements in microbiome studies. Researchers have used big data analytics to find patterns in human genetic data and endangered species to determine potential genetic diseases. In summary, big data is important to a vast number of industries, but marketing in particular. Advanced big data technologies like artificial intelligence create a real world application of databases. It also gives us insights that we can translate to hands-on experience, to connect better with our consumers.

Once machine-generated data is analyzed, artificial intelligence can provide predictive analytics and insights, discovering trends and clusters that humans may not notice. In addition, this real-time data saves us a significant amount of time.

Big data describes the large volume of data both structured and unstructured. Artificial intelligence uses advanced technology to analyze big data and use it efficiently.

Big data can be analyzed for insights that lead to better decisions and strategic business moves. As data sets grow bigger and more complex, it is important to extract valuable insight from your data.

Due to the use of unstructured big data in businesses, big data analytics tools and methods are in high demand. The use of data analytics by businesses is increasing every year.

These analytics include the use of advanced procedures on the data obtained from different sources which can have different sizes. Data sets can come from multiple websites, video devices, online networks, and many other sources.

Big-data-wave

Historically, companies have been able to track a limited amount of information about their customers such as name, phone number and transactions made. Today, because of phones, e-commerce and the rise of social media, companies are now able to track major information and turn them into big data.

Here are 3 Easy Steps to Finding Patterns in Your Big Data

Step 1: Organize and evaluate your data:

By organizing and creating steps for your project, you will be able to distinguish relevant data. By prioritizing your data you will also be able to separate the noise from the signals and focus on the relevant information. The ability to evaluate and analyze your large data sets is challenging but it’s a great opportunity and competitive advantage for your business.

The ability to evaluate and analyze your large-scale data is definitely challenging but it’s an exceptional opportunity and competitive advantage for your business.

Step 2: Using high-performance analytics:

As data sets grow larger, it can be difficult to choose the appropriate approach. When using machine learning methods, it is important to distinguish between supervised and unsupervised methods. Note: supervised methods usually build models that predict pre-specified annotation such as the response to a treatment, for example. On the other hand, unsupervised methods don’t use external information but they rather try to find patterns in data sets. Distinguishing both of them is very important, and you need to know which one to use, and when to use it. Hidden patterns and unexpected trends in data can be found by using a combination of techniques from database technologies to machine learning.

Another method will be Apache Hadoop. Apache Hadoop is an open source software framework which consists of two main components: a distributed processing framework named MapReduce and a distributed file system known as the Hadoop distributed file system, or HDFS[2]. One of the most important reasons for using this framework in this project is to process a large amount of data and its analysis which is not possible with other systems. The right tool can significantly increase your analytics and help you save a lot of time.

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Step 3: Make it sustainable:

Before trying to understand your data, it’s important to ask yourself the right questions. When using unstructured data or structured data to answer questions, it’s significant to make sure your answer can evolve over time. In this case, you should create a way to refresh your data so you can respond to the same questions and also answer new questions. This is a good way to handle new changes when they occur.

Data turns into big data when its volume, velocity, or variety go beyond the abilities of the IT operational systems to gather, store, analyze, and process it. Most of the organizations are capable of handling a vast amount of unstructured data using varied tools and equipments but with the rapidly growing volume and fast flood of data, they do not have the capability of mining it and derive necessary insights in a well-timed way.

For many firms, consumer data is a good way to understand and meet their customers’ demands. By analyzing their customer behavior, they will be able to modify or adopt new strategies to better suit the current market. In addition, if they want to redefine their marketing strategy, this method will help companies understand how consumers engage with their campaigns. Customer analytics helps turn big data sets into big value.

According to data scientists, some companies use their consumer data to secure sensitive information. Banks and government organizations are known to do this. Voice recognition data is used to authorize access to private information and protect against fraudulent attempts.

Because of data analytics, businesses have access to an abundance of information about their customers. From customer reactions, needs, and interests, data analytics can help businesses understand their customers better. This is an opportunity to better understand the decision-making processes of their customers and make sure to satisfy their future needs. Big data needs to be organized and analyzed so you can use it to your advantage. Tools such as artificial intelligence (AI) can help you discover trends (and make sense of them) to better understand your audience, giving your business a competitive advantage. 

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