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Cortex Blog

Creative activity guide for idea generation

Coming up with creative ideas for new content and marketing campaigns is tough work. It can be easy to get dragged into derivative thinking and create uninspired work. Generating good ideas requires […]

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The Creative’s Guide for Visual Optimization

In our fast paced and hyper-visual world, content is being produced at historically rapid rate. This constant bombardment of endless information, plus our continually shrinking attention spans […]

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The Creative’s Guide to Writing Content Optimization

 The Creative’s Guide to Writing Content Optimization

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Understanding creative market research

Creative market research is one of the most overlooked aspects of creative process for marketing assets for a new company, product, or campaign. It gives you a deep understanding of people’s […]

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Great Marketing Doesn't Need Private Data

Now that GDPR is in full swing and the hellstorm of UPDATED OUR PRIVACY POLICY emails has ended its starting to sink in that data privacy is here to stay. Now marketers are starting to reflect on […]

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Overcoming Declining Facebook Engagements

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The Most Social Beer

The most successful social media marketers know that beyond reaching their audience with engaging content, social is a valuable channel to learn from their audience. Now with A.I. and machine […]

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A strategic partnership with Getty Images to bring AI to creative imagery

Cortex is incredibly excited to announce a major strategic partnership with the worldwide leader in visual communication, Getty Images. Starting today, Cortex customers with a Getty or iStock Photos […]

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3 Easy to Implement Social Media Optimization Strategies

Welcome to another session on SMO. Having covered the ‘What’ of Social Media Optimization, the next step is to ask yourself “How to do Social Media Optimization?”. Here are three easy to implement […]

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What is Social Media Optimization?

With any market or practice, once it has established itself, it begs to be optimized. How do you get more out of it or make it cost less for what it does? Social media optimization is not just a list […]

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