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Cortex Blog

What is Social Media Optimization?

With any market or practice, once it has established itself, it begs to be optimized. How do you get more out of it or make it cost less for what it does? Social media optimization is not just a list […]

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Instagram Changes Algorithm for 2018

In the wake of the news surrounding Zuck announcing the changes to Facebook’s news feed, these waves reach the shores of Instagram. The Insta algorithm has always been a curveball for marketers, so […]

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Facebook's News Feed Update Makes AI More Important Than Ever for Content Marketers

By now I’m sure you’ve heard January 11 was The Great Death Of The Facebook News Feed For Publishers. Mark Zuckerberg has declared 2018 the year he fixes Facebook, and he’s starting with the News […]

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Content Marketers - What AI Means for You

Artificial intelligence is going to have a big impact on content marketing and all of its various forms (like social media). But in order to discuss that impact, we have to first discuss what a […]

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Artificial Intelligence Limitations and Implementation

This is one post in a series on Artificial Intelligence’s implications on marketing, analytics, and you. We will cover a definition of AI, what it means for marketers, marketing applications, and how […]

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Want To Know What Makes an Instagram Picture Engaging? Try Cluster Analysis

The ability to uncover subtle truths about what an audience responds to is powerful for a number of reasons. First, it takes marketing beyond vanity metrics of performance and deeper into discovering […]

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The Digital Marketer's Guide to AI for Social Media

Interest in artificial Intelligence’s impact on content marketing is heating up as the technology’s capabilities are beginning to be understood and more broadly implemented by marketers. One of the […]

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So, What Is Computer Vision Anyway?

It’s official, machines that can see (and drive) are now among us. This week Waymo announced its self-driving cars are on the road in Arizona and self-driving startup Embark has autonomous trucks […]

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How Winning Content Marketers Use AI

Ready or not, the Artificial Intelligence revolution is here and marketers who have embraced it have a serious competitive edge over the competition. While fears over automation leading to fewer […]

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Applications of Artificial Intelligence in Content Creation

This is one post in a series on Artificial Intelligence’s implications on marketing, analytics, and you. We will cover a definition of AI, what it means for marketers, marketing applications, and how […]

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