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Cortex Blog

6 Ways You Can Use Storytelling to Have a More Compelling Rhetoric

The Power of a Good Story The art of storytelling is an important human quality that dates back to oral tradition. While storytelling has primarily been a means of entertainment, it has concurrently […]

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The Story Your Logo is Telling

We've all been told not to judge a book by its cover, but let’s face it, when you're standing in the library with two books on the same topic sometimes we go with the one that just feels like it'd be […]

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What’s in Store for the Future of Virtual Reality?

How far away are we from being able to create entirely new worlds that are indistinguishable from our own? From popular movies like The Matrix or Tron, we have always imagined the possibility of a […]

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How Virtual Reality is Revolutionizing Sight and Sounds in Stories

Think about the last time you experienced a digital story. Was it a movie? A short video? Maybe the story mode of your favorite video game? Regardless, the primary way that digital stories have been […]

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8 Ways AI is changing e-Commerce Marketing

The e-commerce industry is no stranger to using innovative technology to increase traffic and engage customers. From social media to APIs like Payeezy, tech have always gone hand-in-hand with […]

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7 Great Ways to Refine Your Brainstorm List

After going through the ideation process, ideation facilitators can struggle with which ideas to select from the pool of suggestions. Often times, the pruning process as a whole can be difficult and […]

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The Creative's guide to timing and cadence

Social media is a powerful tool to promote your company and to show off products or content. When posting you have to have a set plan and be strategic when you are posting. Learning how to use social […]

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Choosing the Right Social Media Content Distribution Channel

In the world of content marketing, it can be overwhelming to decide where to best distribute your materials with the abundance of platforms we have available today. Not only is social media on the […]

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Creative activity guide for idea generation

Coming up with creative ideas for new content and marketing campaigns is tough work. It can be easy to get dragged into derivative thinking and create uninspired work. Generating good ideas requires […]

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The Creative’s Guide for Visual Optimization

In our fast paced and hyper-visual world, content is being produced at historically rapid rate. This constant bombardment of endless information, plus our continually shrinking attention spans […]

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