THE BEST TIMES TO POST ON SOCIAL GUIDE

When is the best time to post on social media?

Understanding posting patterns that lead to better - or worse - performance on social will help any brand in finding the best way to reach their audience online. Which is exactly why we set out to identify patterns that could serve as a general starting point for any brand.

Across Facebook, Instagram, Twitter, and Pinterest, we analyzed:

• 30,807 social profiles
• 42,388,461 posts

In this guide, we identify the optimal time to publish on each social network for higher engagement.