Creativity doesn’t have to be an black box immune to data in your marketing process.
Know what photos, videos, and text will drive your consumers to react, engage, and purchase. Benchmark your posts against your competition and industry to learn what elements are really driving their results.
The first artificial intelligence built for content marketers, Cortex gives innovative brands a huge competitive advantage.
Information on AI and its place in content marketing, best practices, research explainers, how to’s, and case studies
One of the benefits to telling a story through digital media is its ability to allow a storyteller to weave it together from multiple medias. The idea behind transmedia storytelling is that you can...
How the visual elements of an image can help or hinder audience engagement.
When it comes to staying competitive in the marketing landscape, most businesses know that social media is no longer just an option. Social networking is necessary for establishing relationships,...