There's never been a way to separate out exactly which pieces of a photo or video impact performance, so optimization has always been just a shot in the dark.
Cortex is your single source of truth to know what to keep, what to change, and how to boost results.
Built to streamline and support every part of the marketing cycle.
Granular insights into everything from shot construction to cropping and color correcting so you can be confident in everything you make
Channel specific insights to make sure every piece of content resonates with the right audience segment on the right channel.
Using Cortex Utah noticed their ski content, their busiest season of the year, was underperforming. With the season fast approaching, Utah needed to know how to make Ski content that resonated with their audience.
"Seeing exactly what looks we need to be creating is so powerful. And when we see an industry standard trend completely moving in a different direction than we expected, it's very empowering to our creative directors.
It makes it easy to say the standard way we were doing our campaigns and our beauty shots doesn't work."
Tanja Tschech, Kao Corporation