Content Marketing, Optimized
You’re Bruce Wayne. We’re the batsuit.
Together we’re a superhero.
Wanna get nerdy?
See how Cortex works
Cortex’s brain is an Artificial Intelligence platform that understands marketing content and predicts how consumers will react to that content. To do this, Cortex looks at the content posted by brands and their competitors and sees over 50 different ‘features’ in each piece of content. Colors and objects in images, keywords and hashtags in text, timing, cadence, and length are all examples of things Cortex can see in marketing content.
Using this set of ‘features’ to build machine learning models, Cortex then creates a content creation and deployment strategy for any brand.