- Posted by Erin O'Bannon
As seen in BostonVoyager:
“Today we’d like to introduce you to Brennan White.
Brennan, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
When it came to making (and supporting, defending, or predicting) creative decisions, companies and marketers were on their own. [My partner, Matt Peters, and I] kept looking for a software that would recommend times to deploy content or tell us how to improve our marketing content, but that software didn’t exist.
This issue, creating great content and deploying it right, every time, was only becoming more important as social took root and major brands went from creating dozens of pieces of marketing content a year to thousands of pieces of content per year.
It was clear to us, doing this every day that this was THE core problem marketers were starting to face, and more importantly, were going to face over the next decade as even more channels and content types emerged. Since no one else was doing it, we decided to do it ourselves.”
Read the full article and how Brennan decided to solve the problem on BostonVoyager.